Troy Ave (NY coke rap)

[Escobar305]

"wierdo rappers" lollllllllllll.... this nigga troy loose

[Escobar305]

[Markshot]

[Spartan]

Fave track off his NYC album.

[Dusty Fingers]

Troy is dope... BK all day

[GUCCI CONDOMS]

Troy is dope... BK all day

you cool peoples, bro

all you need to do is update your swag, and my city will claim you as one of ours

[Jayou Ayen]

When 2014’s XXL Freshman cover was released, the inclusion of Troy Ave in the increasingly-irrelevant tableau of industry plants, late-pass viral sensations, and regional heroes that the magazine begrudgingly placed on the cover was something of a foregone conclusion. Through savvy campaigning, relentless networking, and more than a little bullshyt, the New York rapper has positioned himself as the next big thing in New York hip-hop. A placement on the main stage of Sunday’s Hot 97 Summer Jam concert only seems to confirm this.

Except, Troy Ave is not the next big thing in New York hip-hop. Not at all.

If you don’t know who he is, Troy Ave is a rapper from New York who would like you to know that he has sold drugs (in New York) and continues to put on for his city (which, again, is New York). His raps are po-faced retreads of gangster clichés and his beats sound like the Lox passed on them for being boring. He is the last remaining living human who thinks it’s a good idea to solicit Memphis Bleek for a guest verse. One of the members of his BSB crew is named Avon Blocksdale. He sounds like he really, really, really wants to be 50 Cent, to the point that both of his singles in Hot 97 rotation right now feature a member of G-Unit, and one of them, “Show Me Love,” is a literal rewrite of 50’s “In da Club.” 50 Cent has reacted to Troy Ave’s existence with bemusement, commenting, “I like the idea of Troy Ave… but in reality, he sounds a lot like me.”

If he is our city’s great rap hope, then we are fukked.

That is, unless you ask Troy Ave. In an interview with Vibe shortly after the release of his recordNew York City, he claimed, “I know that New York City: The Album is classic… It's album of the year, and that's not just my opinion, that's everybody's opinion,” later adding, that the only kings of New York rap have ever been, “Big, Jay Z, now Troy Ave here after.” (This is also the interview where he dismissed Kendrick Lamar as a “weirdo” by saying, “Kendrick Lamar wears shorts above his knees. I'm not trying to diss the nikka because I'm just speaking the facts,” which is hilarious on about 57 different levels.) In a segment filmed with professional sycophant Elliott Wilson, his statistics are reiterated—XXL cover. Summer Jam appearance. Ave explains his success by saying, “You’ve gotta be where you’re from and sound like where you’re from and represent that.” He’s so fixated upon the fact that he’s “bringing New York back” that he has no idea what actually that might possibly entail.


Troy Ave embraces his fellow rapper Rich Hil, the rapping son of Tommy Hilfiger, while bringing New York back.

When I met Troy Ave nearly two years ago, we spent an entire day together. I found him to be genial, savvy, and extremely ambitious. He casually pulled a gun out while we were riding around in his Jeep, the same Jeep that ended up showing up on the cover of New York City. He didn’t mention wanting to be the king of New York once, because he wasn’t interested in that. He wanted to pitch himself as something of New York’s answer to Jeezy, the rapper who sold drugs and rapped on the side. But following the release of his mixtape Bricks in my Backpack 3, nobody cared. So he changed his tune and started telling people he was the king of the city and bringing New York back, because people seemed to give a fukk about him whenever he told people he was the king of the city and bringing New York back. This leads me to a pro tip: If you’ve got to tell everyone you’re the king of something, you are probably not the king of that thing.

To say that Troy Ave is an opportunistic, out-of-touch bozo who does not actually represent the hopes, dreams, and realities of New York rap fans is to state the obvious. As sure as the sun shines and the clouds piss rain on our heads, there will always be a Troy Ave, the archetypal New York hardhead who makes New York rap in a way that shows fealty to the New York rap canon, all the while managing to have the ear of the streets. Because the vast majority of the rap press resides in New York, the Birthplace of Hip-Hop, they will pay attention to him, give him national press, and then scratch their heads when no one in any other part of America gives a shyt. Troy Ave is nothing more than the next in a line of Mainos, Papooses, Uncle Murdas, Vados, and Saigons: sacrificial lambs who must fall flat on their faces and die in order to further prove that New York is not the center of the hip-hop universe.


Troy Ave takes a selfie while wearing a hat while bringing New York back.

However flat Troy Ave’s rhetoric might be, it does resonate with a certain section of the rap media, a set of stodgy conservatives who are to hip-hop as the Christian Right is to politics. Just like George W. Bush became the president by appealing to the base who are worried about the direction the country is going in, Troy Ave has preached taking hip-hop back to a simpler, more idyllic time when New York ruled hip-hop with an iron fist, dictating the direction the culture headed rather than constantly trying to play catch-up. This playing-to-the-base rhetoric has helped him gain traction amongst old heads who have had enough of weirdo rappers taking hip-hop in a direction that they neither care for nor understand. When Troy Ave fishes for brownie points by bytching about the fact that Kendrick Lamar wears his shorts above the knee, he’s essentially playing the same bullshyt card as when some bozo in a garage rock band complains about dudes getting on the radio by using synths. He’s consistently earned positive press from MTV News, but the vast majority of the posts have been written by a writer named Rob Markman, whose twitter bio reveals that he and Ave have the same manager. Connections such as these help forge the illusion of Ave having a movement in the city, but they do little to actually help him gain traction in terms of convincing actual human beings with ears and brains (which rap journalists are not, generally) to listen to his music.

If you’re wondering why Troy Ave writes checks he continually is unable to cash, a cursory glance at his music reveals why. His music isn't actively shytty, it's just that all of his ideas are recycled; simply retreads of things that other, better New York rappers have done in the past. It’s not that New York rap has to constantly be innovating or else it can’t be done well; far from it. Look to the work of careful craftsmen such as J-Live, Cormega, Mr. Muthafukkin’ eXquire, or Meyhem Lauren, all of whom make great, classic-sounding records that work within the various paradigms of New York hip-hop without getting all preachy about it. The difference between those guys and Troy Ave, of course, is that while Troy Ave tells you what he’s going to do and does it poorly, those guys just do what they do, and do it well. Meanwhile, dudes like French Montana, Chinx, A$AP Rocky, and A$AP Ferg who are actually putting on for New York understand that the point of artists like Dipset and G-Unit was to represent for the city in new ways, regardless of whether it fit the mold of old-school boom-bap or not. This is why Coke Boys and A$AP Mob are interested in sounding unique and exploring new ground, and Troy Ave and his BSB crew are conservative, make subpar versions of old songs, and won’t shut the fukk up about how they’re from New York. Great rappers innovate, and shyt rappers imitate. It seems that Troy Ave hasn’t figured that out yet.

Troy Ave: Rap Game George W. Bush | NOISEY
http://noisey.vice.com/blog/troy-ave-ra ... rge-w-bush

39

[blastmaster]

What a terrible article.

[Career Over Like Mike(NJJ)]

Some of that is pretty on point, but the whole part about secrete managers/media backscratching is hilarious coming from the editor of a website that lets rapper's managers write fluff pieces about their own artists, and pushes music by their industry buddies like Aantwon, Kitty Pryde, Ryan Hemsworth, Yung Lean etc.

Plus, complaining about media nepotism in one paragraph and then bigging up A$AP Mob in the next is

[GUCCI CONDOMS]

Some of that is pretty on point, but the whole part about secrete managers/media backscratching is hilarious coming from the editor of a website that lets rapper's managers write fluff pieces about their own artists, and pushes music by their industry buddies like Aantwon, Kitty Pryde, Ryan Hemsworth, Yung Lean etc.

Plus, complaining about media nepotism in one paragraph and then bigging up A$AP Mob in the next is

its troll style internet journalism, its entertaining as hell, but you have to take it with a grain of salt...

troy ave is one of the few NYC rappers that has done anything worth a damn in the past few years

has he reinvented the wheel? no

is he going to "bring new york back"? no

will he ever be the king of NY? nope

has he made some really good songs this past couple of years without sounding miserably outdated like 90% of other nyc rappers? yup

it's not that serious, b

[Captin Planit]

has he made some really good songs this past couple of years without sounding miserably outdated like 90% of other nyc rappers? yup

And thus the conundrum exists that for enough older fans/ journalists/ "media personalities," that's all it takes to be in contention for the currently useless title of "king of NY".

[peanut butter]

Terribly boring rapper


PEACE

[blastmaster]

Great choruses. Witty lines. Fun adlibs. Entertaining weird al in the trap style remakes. Good beats. I don't know what's not to like.

[Tariq's Dilemma]

Great choruses. Witty lines. Fun adlibs. Entertaining weird al in the trap style remakes. Good beats. I don't know what's not to like.

Agreed. People are over thinking this. Brick in my backpack Vol. 2 has some lasting power as well.

[ackbar]

doesn't seem like there was much of a point in writing the article in the first place. maybe he's getting a little bit of a push in NYC but no one really cares about him outside of new york as far as i can tell. i know some people who sort of listen to him & i like a few of his songs. maybe that's the point but w/e

[blastmaster]

People still have a zero sum game mentality when it comes to NYC rap when they should embrace everyone who is even trying to be relevant on a large scale.

[Larry2times]

LOL ONE OF TROY AVES WEED CARRIERS BROKE MILLARDS JAW JUSTICE+PEACE

[Larry2times]

:( nm, shut down

[seagrams hotsauce]

The first two Bricks in my Backpack have some good songs, but this dude is like if you took every NY street rapper from the last two decades and threw them in a crockpot for a week. That's fine, but the dude comes off like an entitled out-of-touch asshole in every interview he does. Putting Trinidad James on the summerjam screen encapsulates everything I find corny about this dude.

[GUCCI CONDOMS]

LOL ONE OF TROY AVES WEED CARRIERS BROKE MILLARDS JAW JUSTICE+PEACE

Source?

[GUCCI CONDOMS]

LOL ONE OF TROY AVES WEED CARRIERS BROKE MILLARDS JAW JUSTICE+PEACE

Source?

N/m I see it now

Hilarious if it really happened...

[Mindbender Futurama]

sounds EXACTLY like a bootleg 50 Cent clone with a sprinkle of Fabolous garnish

lyrical content sounds precisely like a man who has listened to nothing but Curtis Jackson and Shawn Carter for the last 3 years, then got in the booth to take over NYC

I think he knows how to make songs and rap... but I can't tell because he sounds so much like anybody else

he's nose breakingly delusional if he thinks he can take his music past the level of... Memphis Bleek.

[Mindbender Futurama]

"wierdo rappers" lollllllllllll.... this nigga troy loose

yeah he's funny, but this guy will never be as big as Kendrick Lamar

these beats are pretty damn hot and jammin. CAUSE THEY ARE JUST DOPE BEATS, NOT WANNABE RICK ROSS TRAP SHIT.

Fucking pianos and 4 bar loops. Greasy street slang. Dunn language.
Drum kicks wearing Timberlands and hi-hats that are like fitted Yankees caps.

FUCKING NEW YORK CITY RAP MUSIC.

YOU'RE NOT FUCKING FROM ATLANTA OR NEW ORLEANS ASSHOLE. YOU'RE 5 BOROUGHS, GET YOUR SOUND RIGHT. STOP TRYING TO SOUND LIKE SUMMER DRAKE WHEN HE'S FEELING HAPPY IN HOUSTON, SOUND LIKE YOURSELF!!!

if Troy Ave actually had his own voice, he might be making progress. As it looks, he will have a fate FAAAAR less prosperous than Cam'ron.

[drizzle]

i don't think you've actually heard a single troy ave song outside of the keystyles, have you

[Mindbender Futurama]

i don't think you've actually heard a single troy ave song outside of the keystyles, have you

I've listened to a few of them today. i'm not pretending to be an expert. This is all first impression reactions.

Plus i read the article, and found it fucking HILARIOUS. i liked it. refreshing journalism that matches the times it speaks in.

Cynicism is the new criticism. I wouldn't like to be compared to George Bush Jr., but there have to be some Aha! moments of truth and shame for Troy. And what are the keystyles, drizz mah nizz?

Oh: that song "New York" is close to actually fucking awesome. Just because it's normal. A solid ass beat with 3 1/2 solid ass MCs on it. Troy is lucky that he's living in the post-post-Golden-Era. If he tried this shit in the 90's, he wouldn't even get the attention of Real Live or even Screwball.

Troy Ave. isn't wack to me. He's just NOT ORIGINAL. Which is the first unforgivable sin in hip hop, if not the second.

Hiffop! Rulez for Rychussniss in da Kulcha:
Rule One: DON'T SPIT WACKNESS. EVER.
Rule Two: DON'T BITE ANYONE. EVER.
Rule Three: DON'T BREAK THE FIRST TWO RULES. EVER!
Rule Four: You are not Rakim Allah, you new jack hustler. Shut the fuck up and follow the rules. FOREVER!
Rule Five: also is forever.

[step one]

[drizzle]

you should really stop spouting off endless paragraphs on things you have no idea about, just a really bad look for somebody who wants their opinion to be taken seriously

[Mindbender Futurama]

you should really stop spouting off endless paragraphs on things you have no idea about, just a really bad look for somebody who wants their opinion to be taken seriously

Wigga please. Why you tryna hate foe? I spoke on like 3 songs. The only 3 I heard. I also read an article, and spoke on that.
Also, I spoke on the idea of another fucking delusional clone hustler street rapper from NYC proclaiming they are going to blow up as big as Jay-Z or Drake.

Nothing I said was as irrational as your complaining, bruh.

You don't slang Troy Ave. mixtapes in your city, do you?

[Mindbender Futurama]

The only thing he has on Jay-Z is his ear for beats. Some really dope shit here!

A Troy Ave. instrumental album is something I need in my life!

[drizzle]

you spoke an an artist's entire repertoire and career path based of 3 random songs you heard 5 minutes ago and a trollish op-ed piece referencing details of said career, which again you are not familiar with. and that's exactly why nobody takes your opinion about anything seriously