iCON & Awar's New Video prod by Vanderslice

awar · Post by **awar** » Thu Jul 09, 2009 6:10 pm

Produced by Vanderslice. Directed by Matt Hobbs for Vital Films. There is a 2nd Video called "Fall From Grace" which will be out in a few weeks. Check it out

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The Video:

Following the first track from his new series Headphone Classics, iCON the Mic King returns with the video for "Drifting With The Tide." iCON and guest artist Awar, who recently signed with iCON's new label, Master Works Unlimited, rap to the track while roaming alongside the water they so frequently refer to in the chorus. Between riding in a car and wrestling each other into the water, iCON and Awar take a straight-up hip-hop approach, facing the viewer head-on to deliver their message. As we move from alongside a waterfall to above the clouds, it's hypnotizing to hear "Drifting With The Tide" bumping along to so many gorgeous shots. "Drifting With The Tide" is produced by Vanderslice, who has previously produced for Sean Price, Jedi Mind Tricks, and more and is also signed to Master Works Unlimited. Matt Hobbs directs the video.

Awar had this to say about the track: "'Drifting With the Tide' is the first song we wrote when iCON got at me about the idea for the Headphone Classics single. Vanderslice is a producer and friend I've been working with for a long time, but iCON had never worked with him before this single and I knew he had the heat we needed to produce it. When he sent over the rough instrumental for Drifting I sat down and wrote my verse immediately. While I view iCON's part as a story of unattainable love, my interpretation of my half is about being on the cusp. Everything I've been working towards is with the mentality that there are no guarantees in life, you can't rely on anyone but yourself and sometimes you are your own worst enemy. I've been grinding hard and noticed how people react to me differently. There's the fight, the love, the hate, and the legacy all in one verse. The Tide is changing, until then I'm just drifting and feeling out the wind chill factor."

Web editors contact Dan for interview requests. Print editors contact Michelle.

iCON Background:

Hailing from Philadelphia, iCON the Mic King has had a long career and first gained notoriety on the battle circuit. Winner of several rap battle competitions around the globe, iCON proved his ability to create lyrics on the spot, and achieved success in this arena until 2001, when he officially retired from battling to pursue composition and recording as a solo artist. iCON had been making music before he gained fame as a battle rapper and decided to focus on his studio chops. In 2002, he released Music for Bootleggas, which he sold in person and via his website. In 2004, he released his first studio album Intricate Spectrum, and has since released Mike and the Fatman and Rent Money Music II: C-Notes for the Car Note. iCON has the utmost pride for his work, and has decided that for his latest project, Headphone Classics, he will change up the distribution process. Rather than releasing an album or mixtape, Headphone Classics is a series of songs that will be accompanied with visual and video images, and iCON plans to release each in sequence.

Awar Background:

Awar is a native New Yorker who resides in Albany. In 2005 he released his critically acclaimed solo album, Glory Days, which slipped below most hip-hop listeners radar due to limited distribution. He has been immersed in the NYC indie hip-hop culture for years, and has been a convincing factor in putting his Upstate New York area on the map. He is currently in the lab working with some of the best artists & producers in the game for his up-coming solo effort, The Laws of Nature. He is also the lead emcee of a live band orchestrated by DeeJay Tone, and one half of a duo known as Popular Strangers, which also includes his friend and long-time collaborator, iCON the Mic King.

Streams:

"Drifting With The Tide" feat. Awar
http://www.youtube.com/watch?v=Wgvw9DOosek
http://media.audibletreats.com/iCON_The ... t_Awar.mp3

Bio, pictures, and streams available here:
http://www.audibletreats.com/download/icon

Official site:
http://www.iconthemicking.com
http://www.awarreport.com

MySpace:
http://www.myspace.com/iconthemicking
http://www.myspace.com/awar
http://www.myspace.com/nodaysoffmusic

ardamus · Post by **ardamus** » Thu Jul 09, 2009 6:19 pm

good shit

artMajor · Post by **artMajor** » Thu Jul 09, 2009 6:21 pm

vids pretty crazy, dudes gots some budgets

very good, it worked with the song well

WES RESTLESS · Post by **WES RESTLESS** » Thu Jul 09, 2009 6:37 pm

Video turned out great!
Nice work.
glad you didn't drown.
Peace

Employee · Post by **Employee** » Thu Jul 09, 2009 6:51 pm

iCon, in all seriousness, why are you fuckin' with Vanderslice and Awar?

The quality of the video gives Blockbuster Ski Mask's beat an absurdly gloriou sheen. Shit reminds me of something submitted for an intense exercise montage in "Rocky IV." And why is it that with each passing day every white pseudo-tough rapper becomes more indistinguishable from the next?

You're really limiting yourself with these dudes.

awar · Post by **awar** » Thu Jul 09, 2009 6:55 pm

Goodlookin out to the heads that peeped it

Employee, your still a bum thats why ya wife left ya

Mansfield Status · Post by **Mansfield Status** » Thu Jul 09, 2009 7:00 pm

Employee must have read the press release..

Mindbender Futurama · Post by **Mindbender Futurama** » Thu Jul 09, 2009 7:03 pm

the song is banging. the video looks top notch.

that water effect is niiiice. SO IS THE MERMAID

what you did at the end is dope. sometimes the acting leaves a little to be desired, but for the most part, it really does the job and conveys the message. pretty damn good work right there.

thing i didnt like the most was the words in the bridge typed on the screen... besides that, this was good shit.

damn Employee, it's like that? you got Jason Gloss on a iCON :copy:

whatever you feel is right in your heart, do it, Mike. I know, gay.

it's all good, just keep creating stuff like this. you'll find what you seek

peace to those who won't stop believing.

Employee · Post by **Employee** » Thu Jul 09, 2009 7:09 pm

awar wrote:Goodlookin out to the heads that peeped it

Employee, your still a bum thats why ya wife left ya

And you're a baloon-headed pasty faggot who is probably related to Event.

Your future is Subway sandwiches and wet wipes.

awar · Post by **awar** » Thu Jul 09, 2009 7:13 pm

balloon headed and pasty, yes. faggot, no. Related to Event, no.

come out to a show, faggot.

Mindbender Futurama · Post by **Mindbender Futurama** » Thu Jul 09, 2009 7:14 pm

awar wrote:balloon headed and pasty, yes. faggot, no. Related to Event, no.

come out to a show, faggot.

i

'ed. cause it's funny.

Employee · Post by **Employee** » Thu Jul 09, 2009 7:14 pm

awar wrote:
come out to a show, faggot.

I'd rather jerkoff to H.W.A. songs.

senorhaha · Post by **senorhaha** » Thu Jul 09, 2009 7:14 pm

really good vid

chump change · Post by **chump change** » Thu Jul 09, 2009 7:19 pm

Employee wrote:
awar wrote:
come out to a show, faggot.
I'd rather jerkoff to H.W.A. songs.

starks · Post by **starks** » Thu Jul 09, 2009 7:21 pm

i liked the song... but words coming out of the clouds in bold arial font... fake fighting until they form a huddle and fall in the ocean together...

street/city videos are always a better look

Piff Tannen · Post by **Piff Tannen** » Thu Jul 09, 2009 7:50 pm

good work yo

Nuke · Post by **Nuke** » Thu Jul 09, 2009 10:45 pm

Employee wrote:I'm a giant fuckin pussy and my mom says I have to stay in my bubble. I heart my wok.

Harry Hater · Post by **Harry Hater** » Thu Jul 09, 2009 10:54 pm

Nuke wrote:
Employee wrote:I'm a giant fuckin pussy and my mom says I have to stay in my bubble. I heart my wok.

Somebody wants a round 2.

DULLAH · Post by **DULLAH** » Thu Jul 09, 2009 11:08 pm

Not feeling the video or the hair-rock sample. But your drums on this one are better Vanderslice. Still your same 1/4 note cymbal / heavy minimal, but better.

deepfriedjellol · Post by **deepfriedjellol** » Thu Jul 09, 2009 11:15 pm

liked the video quality.
awar wasnt bad by any means, but i didnt really care for what he was saying
kind of reminded me of Visual from chicago in that i appreciate the quality but his stuff doesnt have any replay value in my rotation at all
icons shit always sounds nice
beat was aight, but i aint up on dainty rap no more. i want glass breakin and pot holes hitting rims n shit
and if i am listening to water shits, that shit better be dirty, floating tampons and baby arms type dirty

DLG · Post by **DLG** » Fri Jul 10, 2009 5:32 am

mansfield's drums are almost as lethargic as is morbidly obese ass.

Mansfield Status · Post by **Mansfield Status** » Fri Jul 10, 2009 6:47 am

word I got em from the sound lab..

dirtybird · Post by **dirtybird** » Fri Jul 10, 2009 7:37 am

beat is terrrible...everything else okay!

Cash Rulz · Post by **Cash Rulz** » Fri Jul 10, 2009 8:12 am

Video is hot.

YouTube · Post by **Philaflava** » Fri Jul 10, 2009 8:57 am

Niiiiiiiiiice.

Website · Post by **Random Sample** » Fri Jul 10, 2009 9:52 am

video is dope.

The samples are dope, but the drums are a little boring.

Overall I can't complain about it. Well put together. Keep it going iCON.

wheels · Post by **wheels** » Fri Jul 10, 2009 11:05 am

sounds like an eminem beat

Crooked S · Post by **Crooked S** » Fri Jul 10, 2009 11:18 am

- Good quality for the video. Got some nice shots in there and nice transitioning. The money part was dope and so was the mermaid part.

- I wasn't digging the fonts. Didn't blend in with the video and seemed like they were forced in, especially the part with the words in the clouds. Good idea, but poor execution.

- The low adlibs on Icon's parts are overbearing on the Mindebender level. At times, I thought it WAS Mindbender. Other than that, the verse was strait. Awar's part was strait. And like Random Sample said, the drums are a little boring.

- The part with you both holding each other and jumping into the water should be a gif.

Good job overall. Props!

Voss · Post by **Voss** » Fri Jul 10, 2009 12:26 pm

wheels wrote:sounds like an eminem beat

Beat ain't bad, feel like I heard the sample before.
Never heard Awar...you do pretty well here.
iCON has some ill imagery in his verse...the "water under the bridge" line is the clincher.
I don't get the frolicking in the water at the end tho. But pretty dope video.

Mansfield Status · Post by **Mansfield Status** » Fri Jul 10, 2009 2:54 pm

it goes into the next scene which is the start of the next video.. for fall from grace.. stay tuned.. and where did you hear that sample before.. I don't believe it for oneeee second...